What does seo stand for? Simply put seo stands for search engine optimization but that can mean many different things depending on who you speak to.
Search engine optimization is a process of creating a site that is setup optimally to rank high in Google and other search engines.
This means that you get all the factors on your actual site right (on-page seo). Basically make sure you include your important keywords (you want to rank for) in the important places on your site - especially the Title tag.
Also use your keywords in your text copy at roughly 2-3 times per 100 words. Your copy should still look natural and read well to a visitor. You also must ensure that it’s easy for Google to spider every important pages of your site. A simple way to do this is setup a site map that links to every important page on your site and ensure your home page links to the site map using a simple text link.
There are other on-page factors but these are some of the most critical. More important for ranking high on Google, which after all determines success or failure online, are off-page factors.
Off-page factors are essentially links pointing to the pages of your site. If you get a number of good quality links pointing to your site that use your keywords in them then your chance of a high Google ranking goes up exponentially.
In my experience links are really all that matters. I have proven this time and time again. In the most recent test I have done the site I’m promoting has under 2,000 links and it ranks 1 on Google against other sites in the top 10 that have tens of thousands of links. So you can see it’s quality that matters most.
To outrank your competitor you just need to do a bit better than them at everything, knowing what that is where professionals can help you.
So what does seo stand for? It stands, in my mind, for being on page one of Google and generating serious traffic and income for your site.